It's a fact - the spa is a big industry and is still expanding. And there's no stopping it. Sometime in November this year, the International Spa Association (ISPA) released its 2010 Trend Watch report, naming some interesting craze for spas in 2010:
Customer Service. Nothing beats a good customer service! You could throw the most costly spa treatment, but when the client isn't happy with her spa experience, it's equal to nothing. "As a matter of fact, 87 percent of ISPA member spas are employing customer feedback mechanisms to ensure they're exceeding consumers' desires..." Spas should adopt better means then to give the clients a more gratifying spa experience.
Spa Sampling Menus. This is a strategic way to allow spa clients get a sort of "preview" of the various treatments thatthey would like to try on.
Spa Partnerships. This allows spas to broaden their reach by forging partnerships with local businesses that may also benefit from them. In this way, spas are able to boost their business and grow the number of clients by taking the spa nearer to the clients. Several strategies can be tried on like discounted prices with partner hotels or resorts. And who doesn't like a bargain?
Social Media. From tweeting to blogging, and everything in between, it's estimated that in 2010 social media will continue to be influential in helping spa-goers make decision from what to where of spa. Needless to say, spas should take advantage of social media to gain clients.
Beauty Rest. Not yet very ordinary, but an enticing alternative like this can surely increase the total of spa visits. This simply signifies having that spare time at the spa to catch some forty winks while enjoying a restful massage. Or quite more attractive is to just book a room in a spa heavy with calming aroma to catch up with your sleep.
These are just few of the exciting trends that the spa industry is eyeballing for 2010. Now, there are a plenty of greater things to look forward to for your 2010 spa visits.
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